A video advertisement that plays before the start of the actual selected video. Typically 15 to 30 seconds in length.
A metric that indicates whether a website is achieving its goals.
A word or words used by a searcher on a search engine. In SEO, keywords are the words that a website is optimised to rank for, and in PPC, key- words are bid on by advertisers.
The number of times a keyword or key phrase appears on a website.
More than one keyword can be referred to as a keyword phrase.
This term refers to where the keywords/phrases targeted by SEO rank amongst the search engines - if your targeted terms do not appear on the first three pages, start worrying.
The page a user reaches when clicking on a paid or organic search engine listing. The pages that have the most success are those that match up as closely as possible with the user’s search query.
A link is a URL embedded on a web page. If you click on the link you will be taken to that page.
A technique for providing content that attracts links from other web pages.
A measure of the quantity and quality of other web pages that link to a website.