First things first. There are quite a few little things you should take care of (such as making sure the information on your page is complete, accurate, concise, and includes a link to your business's website) to ensure that your page is well-optimized and engaging in order to attract more likes. But in addition to the low-hanging fruit, to truly increase your Facebook page's social reach and attract more fans, you need to do much more. Some guaranteed ways to do this include sharing useful, valuable content regularly; promoting your presence via your website and other marketing channels (think other social accounts, email marketing, etc.); adding social plugins and sharing buttons to your website and all your content; building relationships with industry influences; interacting with current fans; and offering incentives for new fans.