The continue statement is used inside loops. When a continue statement is encountered inside a loop, control jumps to the beginning of the loop for next iteration, skipping the execution of statements inside the body of loop for the current iteration.
A visitor completing a target action.
A defined path that visitors should take to reach the final objective.
Conversions / Clicks %
Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved (sometimes called cost per acquisition).
Refers to when an advertiser only pays when their ad is clicked upon, giving them a visitor to their site - typically from a search engine in pay per click search marketing.
Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
Amount paid for every 1000 views of an advertisement.
A link to a page that no longer exists: spiders check these types of links and eventually eliminate them from search engine results. Also see Link Rot.
Content websites that serve PPC adverts from the same provider, such as AdWords.