Q.1 Which is 'not' an email marketing tool?
Q.2 Subject lines that are shorter than 40 characters outperform longer ones.
Q.3 Sending the same email to my entire file is a smart strategy.
Q.4 Feedback loops are an essential tool in managing my deliverability.
Q.5 Can you calculate open rates on text emails?
Q.6 As long as my email isn't bouncing I can be sure it's getting to the inbox.
Q.7 Sending email to addresses that are no longer valid hurts deliverability rates.
Q.8 Email acquisition works best when you use housefile creative.
Q.9 Online market research is less valid than other forms of research.
Q.10 Email is the best marketing tool ever.
Q.11 Consumers love to get an email.
