Q.1 What does PPC stand for?
Q.2 Name Google’s PPC programme.
Q.3 Where on a Google search results page would you expect to see ads?
Q.4 In 2013, how much revenue did Google generate through advertising?
Q.5 What factors dictate whether and Ad Words ad appears in the top position?
Q.6 Which of these things would improve your quality score?
Q.7 You spend £100 on an ad campaign and make £250 in sales from it. What is the basic ROI of the campaign?
Q.8 Which of these items cannot be advertised through AdWords?
Q.9 Which of these are all keyword matching options in AdWords?
Q.10 Which of these phrases would count as a match if broad matching was used for the phrase “Men’s shoes�
Q.11 Which of these phrases would count as a match if phrase matching was used for the phrase “Men’s shoes�
