Affiliate Marketing

an event generated by a user that an advertiser is willing to pay for.

the technology that prevents online ads from displaying on a website.

an HTML element that is used to display ads by dynamically fetching them from an ad server. Sometimes it is also called ad snippet.

a person or organization that owns a business and offers services or products to customers. Advertisers are willing to pay affiliates for each new customer or lead they bring. It helps them promote their brand and acquire new customers.

a person or organization that promotes offers. Affiliates are usually publishers (owners of web sites or mobile applications), media buyers, or ad networks. Affiliates are sometimes also called partners, publishers, and external marketers.

a person who communicates with affiliates.

A type of marketing that is based on performance. In affiliate marketing, affiliates are paid for successfully promoting a product or a service.

acts as an intermediary between affiliates and advertisers.

an arrangement in which the advertiser pays affiliates commissions.

the process of identifying which affiliates are driving conversions.

the percentage of clicks for the number of advertising impressions displayed to visitors or bought from other networks.

a tracking method that relies on storing information on the actual user’s computer by placing a cookie in the user’s browser when an advertisement is clicked.

the percentage of clicks that converted, i.e. turned to lead or sales.

A payment model according to which advertisers pay their affiliates for conversions only.

A payment model according to which advertisers pay their affiliates for each click their online ads receive.

a website or webpage to which affiliates refer traffic.

a contact that has the potential to become a customer.

a type of marketing focused on a specific group of consumers.

promotion of a service or a product.

the final URL where the visitor will land after clicking the promotion link or banner.

URL used for server-side conversion tracking; also called server post-back URL or server-to-server URL.

a special type of payouts awarded to affiliates who brought new affiliates in the affiliate program.

Server-to-server tracking based on sending post-backs from advertiser’s systems to an affiliate tracking software when conversions occur.

a principle of notifying affiliates in real-time for every conversion.

also called click tracking link, it is a unique URL to which a certain affiliate sends clicks for a particular offer. This is the advertised link, e.g. link behind the banner, so when users click the banner, they go to that URL.

the number of visits a website receives in a specific period of time.