A/B testing
It determines better landing page.
Ad group
It is a collection of one or more ads which target specific keywords.
Bidding
The amount which you decide to pay Google for per click or impressions on your ad .
Brand Messaging
Maintaining the cooperate image through creative messaging on all media channels, including search.
Budget
The amount you decide to pay Google for your advertisement is known as budget.
CPA
It is cost per action when specific action perform.
CPM
CPM( cost per thousand) pay per thousand impression on that.
CPS
It is Cost per click where publisher pays Google for per click.
Facebook Campaign
It is advertising campaign which helps to boost your post and reach to the targeted audience.
In-Display ads
Those ads which appears on search result pages and watch pages. And it's not only display on YouTube but also on Google's display network.
In-Stream ads
Those ads which appears beginning of video.
LinkedIn Campaigns
It is a advertising campaign for publishing promotional content on LinkedIn platform.
Paid ads
It is a kind of advertisement that you have to pay for brand awareness, traffic to website and lead generation.
PPC
It helps to drive traffic to your website through ads and you pay Google for per click on your ads.
ROI
It is the analysis of revenue in form of leads, traffic and customers to your website gained on investment on ads and social media.
SEM
It is technique through which we use paid ads to get more traffic on our website.
Site audit
It is a technique to attract customers.
Skyscraper Technique
Turning content into high quality backlinks.
Sponsored ads
Those ads which display on top of Google's SERP.
YouTube Paid Advertising
Those ads when publisher pay YouTube for display ads either on In Stream ads or In Display ads.