Google Analytics

The Measurement Protocol allows hits to be sent directly to Google Analytics without needing to use the Google Analytics tracking code or Google Tag Manager. This can be used to send data from any internet-enabled device to Google Analytics. For example, the Measurement Protocol can be used to send data from a point of sale terminal in a store, a self-service kiosk or gaming console.

It gives report of traffic coming from which source and medium.

Inside the ‘Multi-Channel Funnels’ reports you will find assisted conversions which show you the channels which later led to a conversion. For example, if a user came to the website from Twitter and then later from Google AdWords, Twitter would be counted as an ‘assisted conversion’. The reports also allow you to view assisted conversions based on other dimensions, including campaign, source, medium, landing page and more.

Number of visitors on the website - both returning and new

Alert which is notify by the Google when there is change in traffic pattern of your site.

The average time spend on a website by each visit.

It shows how user interacts with a website.

The number of people who visit your site and view 1 page and exit.

It tracks your goal. Goal can be defined as the action you want your user to take.

Cost-per-click or CPC can be seen in the Acquisition reports and typically refers to people clicking through to your website from paid ads. This includes traffic from linked Google AdWords accounts and campaign tagged URLs where the medium has been defined as ‘cpc’ or ‘paid’.

One of two types of data that Google Analytics collects, a dimension is an attribute or characteristic of your users and their interactions with your website. Dimensions are typically presented as a row of information within your reports. Examples of dimensions include page path, which provides information about the pages people have viewed and marketing channel which provide information about how people found your website. You’ll find the dimension presented in the first column inside the standard Google Analytics reports. See also Metric.

Direct traffic includes people who typed your website’s URL into their browser or clicked a link in an email application (that didn’t include campaign tags). Direct sessions will also include other cases where Google Analytics is unable to identify the source of the click. Google Analytics will only assign ‘direct’ as a last resort when a known source is used, that source will be attributed to the session.

An ecommerce conversion occurs when someone successfully purchases during a session. Google Analytics has a range of ecommerce dimensions and metrics to report on your website’s ecommerce activity. See also Transaction.

First interaction gives credit for a conversion to the first method that somebody used to find your website. The ‘Model Comparison Tool’ allows you to apply the first interaction (and other attribution models to your conversions). It’s important to know that there is a limit to the amount of historical data included in the attribution reports (see Lookback Window). There will also be other impacts on first interaction data, for example, people clearing their cookies or using multiple devices. See also Attribution.

The action which you decide to measure your target.

Goals are used to track desired actions on your website. For example, subscribing to your email newsletter, submitting an inquiry or registering as a member. Goals can be configured inside Google Analytics and can be based on people traveling to a particular page (or pages), triggering an event, sessions of a certain duration or viewing a certain number of pages.

Destination (or page-based) goals can be configured to include additional pages leading to a conversion (funnel steps). If somebody views at least one of the funnel steps without converting, they will be considered as abandoning the goal and be included in the goal abandonment metric.

This dimension reports the particular page where a conversion occurred for a destination (or page-based) goal. This is especially useful if you’re including multiple conversion pages for a goal. The goal completion location will also show you the page that was viewed when an event-based or engagement-based (duration and pages per session) goal was triggered.

When a user converts for a particular goal during a session they’ll be counted as a goal completion. If a goal is completed multiple times during a user’s session, it will only be counted as a single conversion.

An optional dollar value can be set for each goal inside Google Analytics. The goal value can be used to report on an actual dollar value, a calculated value or a symbolic value for each conversion. The event-based goal allows you to pull the event’s ‘value’, the other goal types use a fixed (or static) value for each conversion.

Google Analytics tracks website traffic. And it helps you to capture more potential customers on your site.

Google’s reporting and dashboarding tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources.

Google’s A/B and multivariate testing tool, allows you to test different variations of content to increase conversions and improve conversion rate.

Is the way data is sent to Google Analytics before it’s processed into your reports. The most common type of hit occurs when a page is viewed on your website. Hits are also sent to Google Analytics for other types of interactions, including events.

The part of your website’s URL that identifies where the Google Analytics tracking code was loaded. For example, if someone viewed https://www.example.com/contact then Google Analytics would report on www.example.com as the hostname. Viewing the hostnames in Google Analytics can be especially useful if you’ve installed the tracking code on multiple domains (or subdomains).

The landing page is the first page viewed during a session, or in other words, the entrance page. It can be useful to review your landing pages to understand the most popular pages people view as they navigate to your website. This can be used to identify potential opportunities to cross-promote or feature other content from your website. See also Entrance.

When a user converts on your website, the last method they used to find your website is reported as the last interaction leading to the conversion. The ‘Model Comparison Tool’ allows you to attribute conversions to the last interaction to understand the channels that are better as closing (or completing) conversions. See also Attribution.

When a user converts on your website, the last method they used to find your website is reported as the last interaction leading to the conversion. The ‘Model Comparison Tool’ allows you to attribute conversions to the last interaction to understand the channels that are better as closing (or completing) conversions. See also Attribution

The product revenue in the local currency of the transaction.

The lookback window allows you to control the amount of historical data that is included when using the attribution reports. For example, setting a lookback window of 14 days will include touchpoints up to 14 days before the conversion occurred. Any touchpoint outside of the lookback window won’t be included in the report. The default lookback window is 30 day, but it can be set between 1 and 90 days. See also Attribution.

One of two types of data that Google Analytics collects, a metric is typically a number, like a count or a percentage. Metrics are typically presented as columns of data within your reports. Examples of metrics include pageviews, which tells you the total number of pages that were viewed and users which tell you how many people viewed your website. See also Dimension.

Organic refers to people clicking on a free link from a search results page. For example, people clicking through to your website from a free result on a Google search results page.

It calculates the average number of pages per visitor.

It is a total number of pages loaded on the website for specific time period.

A top-level metric for user engagement showing the average number of pageviews in each session.

According to the Google Analytics Terms of Service, you are prevented from collecting PII (personally identifiable information) into your reports. This includes email addresses, full names and other personal details. However, according to the Terms of Service you are able to collect IDs that can then be linked to individuals outside of Google Analytics.

It shows report of visitor at a moment.

Sales revenue reported from transactions that have been tracked by Google Analytics. The revenue figures can include shipping and tax depending on the ecommerce tracking code that has been implemented.

Total revenue divided by the number of users shows the average amount generated for each user.

If your website has an internal search function you can configure the Site Search reports to show the particular terms people are using as they search your website. See also Site Search.

It is a individual session. If user spend 30min on a website then it counts 1 session.

The number of transactions divided by the number of users. This metric can provide insights into how well your website is performing based on ecommerce transactions.

Counts a page once even if it was viewed multiple times within a single session. For example, if someone landed on your homepage, then viewed the ‘about us’ page and then navigated back to your homepage, the homepage would have 1 unique pageview (even though the page was viewed twice during the session).

The User Explorer report allows you to view the cookie IDs that have been created in people’s browsers. This allows you to see how people interact with your website across multiple sessions.

It shows movement of a visitor in a website.

A unique identifier used to combine sessions from a known person on your website. When you can identify someone (for example, using a ID from your CRM or another system) you can send an ID to Google Analytics to enable a special set of cross-device reports. While this provides a more accurate user count, since someone needs to be identified (for example, by logging into your website), only a portion of your users will be included in these reports.

It is a total number of visitor visit to a site.

UTM tags are the individual query parameters used to make up a campaign tagged URL. The UTM tags include utm_name, utm_source, utm_medium, utm_term, utm_content and the lesser known utm_id. UTM stands for ‘Urchin Traffic Monitor’ (Urchin was the precursor to Google Analytics). See also Campaign Tags.